Privacy Policy

1. Overview & scope

iRecover US Inc. (“iRecover,” “we,” “our,” or “us”) operates licensed addiction treatment programs in Howard, South Dakota and Sioux Falls, South Dakota. We are committed to protecting the privacy and confidentiality of every person who interacts with us — whether through our website, by phone, in person, or as a patient in our care.

This Privacy Policy explains how we collect, use, share, and protect information about visitors to our website (irecover.us), people who contact us or submit forms through the website, and prospective patients or their family members who reach out to us for help.

This policy applies to information collected through our website and initial contact channels. If you become a patient of iRecover, additional federal and state privacy protections apply to your treatment records, including the Health Insurance Portability and Accountability Act (HIPAA) and 42 CFR Part 2 (Confidentiality of Substance Use Disorder Patient Records). You will receive our separate Notice of Privacy Practices at the point of care, which describes those protections in detail.

2. Information we collect

Information you provide directly

When you submit a form on our website, call us, or otherwise contact us, we collect information you voluntarily provide, which may include:

• Your name (first and last)
• Phone number
• Email address
• Location or city
• Insurance provider or payment method
• Information about the person seeking help (yourself, a family member, or a friend)
• Information about the substance use, mental health, or behavioral health concern you are calling about
• Preferred contact time or method
• Any message or additional context you choose to include

Some of this information — particularly information about substance use, mental health, or medical conditions — is sensitive, and we treat it accordingly.

Information collected automatically

When you visit our website, certain information is collected automatically by your browser and our website infrastructure, including:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited, time spent on pages, and how you arrived at our site (referring website or search engine)
• Marketing attribution parameters (such as UTM tags) when present in a link you click
• General website usage analytics

Information from other sources

If you contact us through a referral source — such as a hospital, physician, probation officer, interventionist, or family member — we may receive information about you from that source in connection with your potential care.

3. How we use your information

We use the information we collect for the following purposes:

• To respond to your inquiry. When you submit a callback form, email us, or leave a voicemail, we use your contact information to reach out to you about treatment options.
• To provide care. If you become a patient, we use the information you’ve shared to support intake, clinical assessment, treatment planning, and ongoing care.
• To verify insurance and discuss payment options. We use insurance information you provide to verify coverage and explain costs.
• To communicate with you. We may contact you by phone, text message, or email about your inquiry or care. You can opt out of non-essential communications at any time.
• For quality assurance and training. We record and review phone calls (see Section 4) and may use aggregated information to improve our services and train our staff.
• For legal and regulatory compliance. We maintain records as required by healthcare, accreditation, and state licensure standards.
• For website analytics and marketing. We use website analytics to understand how people find and use our site, in a way that does not identify you personally.

We do not sell your personal information to third parties. We do not share your information with advertisers or data brokers.

4. Phone calls & call recording

We record and transcribe inbound and outbound phone calls at our Howard and Sioux Falls offices, including calls answered after normal business hours. Call recordings and transcripts are used for the following purposes:

• Ensuring the accuracy and quality of admissions intake and clinical assessment conversations
• Training and coaching our admissions and clinical staff
• Providing a reliable record in the event of a dispute or clinical-legal question
• Internal review of HIPAA compliance and call handling practices
• Automated analysis (including AI-assisted review) to identify trends, support staff coaching, and improve the experience for future callers

Call recordings and transcripts are stored securely, accessed only by authorized personnel, and retained in accordance with applicable law and our internal retention policy. Any third-party services we use to host recordings, transcribe calls, or support AI-assisted analysis are bound by Business Associate Agreements (BAAs) that require them to protect your information in accordance with HIPAA.

South Dakota is a one-party consent state for call recording. We provide this disclosure on our website, on our forms, and through periodic verbal notification. If at any time during a call you do not want the call to be recorded, let us know and we will do our best to accommodate your request — though in some cases, recording is required for clinical documentation and we may need to end the call or reschedule.

Text messages

If we communicate with you by text message, standard message and data rates from your carrier may apply. You may opt out of text messages at any time by replying STOP.

5. When we share information

We share your information only in the following circumstances:

• With service providers. We use trusted third-party vendors for services such as form processing, phone system hosting, call recording and transcription, electronic medical records, and secure data hosting. These vendors are bound by Business Associate Agreements (BAAs) where applicable and are only permitted to use your information for the services they provide to us.
• For your care. If you become a patient, we may share information with treating providers, specialists, pharmacies, or other members of your care team as needed to provide treatment. For substance use disorder treatment, disclosures are further restricted by 42 CFR Part 2.
• With your authorization. We share information with family members, employers, referral sources, or anyone else only when you have given us written authorization to do so.
• When legally required. We may disclose information when required by law, such as in response to a valid court order, subpoena, or mandatory reporting obligation. Where the law allows, we will notify you before disclosing your information.
• For health and safety emergencies. We may disclose information when necessary to prevent a serious threat to the health or safety of you or another person.

We do not sell, rent, or trade your personal information. We do not share your information for third-party marketing purposes.

6. How we protect your information

We take reasonable administrative, physical, and technical safeguards to protect your information, including:

• Encryption of data in transit and at rest
• Access controls limiting staff access to information based on their role
• Staff training on HIPAA, 42 CFR Part 2, and information security
• Business Associate Agreements with all vendors who handle protected health information
• Ongoing monitoring, incident response procedures, and breach notification practices required by law

No system is completely secure, and we cannot guarantee the absolute security of information transmitted over the internet. If we become aware of a breach that affects your information, we will notify you in accordance with applicable law.

7. How long we keep your information

We retain information for as long as reasonably necessary to fulfill the purposes for which it was collected and to meet our legal, regulatory, and accreditation obligations.

• Prospective patient inquiries (form submissions, initial calls) that do not lead to admission are generally retained for up to 2 years after last contact, then archived or deleted.
• Call recordings and transcripts are retained in accordance with our internal retention policy and applicable law. General quality-assurance recordings are typically retained for a shorter period than clinical documentation.
• Patient medical records are retained in accordance with South Dakota state law, federal requirements, and accreditation standards (generally 10 years after the last date of service for adult patients).
• Website analytics and marketing data are retained in aggregated, de-identified form.

You may request that we delete your inquiry information sooner (see Section 8).

8. Your rights & choices

You have the following rights regarding the information we hold about you:

• Access. You may request a copy of the information we hold about you.
• Correction. You may ask us to correct inaccurate or incomplete information.
• Deletion. You may ask us to delete your information, subject to legal and clinical record retention requirements.
• Opt out of communications. You may ask us to stop contacting you by phone, text, or email at any time.
• Opt out of call recording. You may request that a specific call not be recorded (see Section 4).
• Withdraw consent. Where we rely on your consent to process your information, you may withdraw that consent at any time.

If you are or become an iRecover patient, additional rights under HIPAA and 42 CFR Part 2 apply to your health information. These are described in our Notice of Privacy Practices, which is provided at the point of care.

To exercise any of these rights, contact us using the information in Section 12.

9. Cookies & website analytics

Our website uses cookies and similar technologies to understand how visitors use the site and to improve the user experience. These may include:

• Essential cookies that enable basic site functionality
• Analytics cookies that help us understand aggregate traffic patterns and content performance
• Attribution parameters (such as UTM tags) that help us understand which marketing channels are reaching people

You can control cookies through your browser settings. Disabling cookies may limit some website functionality.

We do not use cookies or tracking pixels to retarget prospective patients with advertising, and we do not share website behavior information with advertising networks for profiling.

10. Minors

iRecover US provides treatment services to adults only (age 18 and over). We do not treat minors under 18. Our website is not directed at minors, and we do not knowingly collect information from anyone under 18 through the website. If we learn that we have collected such information, we will promptly delete it.

If you are under 18 and in need of addiction treatment or behavioral health services, please speak with a parent, guardian, or trusted adult, or contact a provider that specializes in adolescent care. If you are in crisis, call or text 988 (the Suicide and Crisis Lifeline) or call 911.

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, notify you directly. We encourage you to review this policy periodically.

12. Contact us

If you have questions about this Privacy Policy, want to exercise any of your rights, or have a concern about how we have handled your information, please contact us: